It’s Small Business Saturday again, and what a great opportunity for shoppers who want to support the local small businesses that keep their towns unique — and their community members who run them. Can’t Wait!
Why Small Business Saturday Matters
Small businesses make up more than 99% of all businesses in the U.S., and employ 47.5% of the country’s workers. On average, only 50% of these businesses survive to pass the five-year mark.
With the convenience of big-box stores and online marketplaces like Amazon, independent businesses can sometimes find gaining traction during the holiday season to be a challenge.
But Small Business Saturday’s efforts to draw attention to the benefits of shopping local are working — to drive awareness of the importance of small business and to encourage shoppers to put their money into community institutions.